Choice of Song & Target Audiance

Within our group, we obviously wanted to choose a song that will be unique compared to our other classmates. Firstly, we went through a process of what genre of music we would of preferred to work with. We discussed advantages of using a Rock song, an Indie song and an R&B song. We looked at some of Kings of Leon videos and also some of The Killers. However my group did not want to go ahead with any of these genres. We then went on to discuss a different genre, Pop. My group had taken a liking to one of Lily Allen's songs, "Everyone's at it!" however i did not take the same liking. They thought it would be a good choice because it had a clear narrative and they enjoyed listening to the artist. I told my group about my disliking and they convinced me to listen to the song and see if my opinion changed. I listened to it while reading the lyrics of the Internet and began to see why it would be a good song to use, it had a harsh beat at the beginning which pulled me in straight away and then the lyrics told a very clear story that would not make making a music video complicated to create.

EVERYONE'S AT IT - LILY ALLEN.

I don't know much but I know this for certain
That is the sun poking its head round the curtain
Please can we leave I'd like to go to bed now
Its not just the sun that is hurting my head now
I'm not trying to say that I'm smelling of roses
But when will we tire of putting shit up our noses
I don't like staying up
Staying up past the sunlight
It's meant to be fun and this just doesn't feel right

Why can't we all all just be honest
Admit to ourselves that everyone's on it
From grown politicians to young adolescents
Prescribing themselves antidepressants
How can we start to tackle the problem
If you don't put your hands up and admit that you're on them
The kids are in danger they're all getting habits
Cause from what I can see everyone's at it
Everyone's at it
Everyone's at it
Everyone's at it

I get involved but I'm not advocating
Got an opinion yeah you're well up for slating
See you've got a prescription and that makes it legal
Now I find the excuses overwhelmingly feeble
You go to the doctor you need pills for sleeping
Well if you can convince him then I guess that's not cheating
So your daughter's depressed well get her straight on the Prozac
But little do you know she already takes crack

Why can't we all all just be honest
Admit to ourselves that everyone's on it
From grown politicians to young adolescents
Prescribing themselves antidepressants
How can we start to tackle the problem
If you don't put your hands up and admit that you're on them
The kids are in danger they're all getting habits
Cause from what I can see everyone's at it
Everyone's at it
Everyone's at it
Everyone's at it

Why can't we all all just be honest
Admit to ourselves that everyone's on it
From grown politicians to young adolescents
Prescribing themselves antidepressants
How can we start to tackle the problem
If you don't put your hands up and admit that you're on them
The kids are in danger they're all getting habits
Cause from what I can see everyone's at it
Everyone's at it
Everyone's at it
Everyone's at it

The narrative from these lyrics describes how drugs effect everyone and how anybody could be a drug addict. They depict how young users are beginning to become and some of the lyrics are quite scary, for example 'So your daughter's depressed well get her straight on the Prozac But little do you know she already takes crack.' This is an example of how these lyrics can be used to shock our audience. The clear gritty meaning behind the lyrics of this song and I believe this gives it a type of darkness which would be fun to play with when thinking of ideas for our video.

Target Audience

Referring to Lily Allen's previous audience, teenagers, my group and I will be focusing our attention on them and aiming our production at them as well. We believe this will be the most suitable due to derogatory language in the first verse and the constant reference to drugs throughout. I understand that if this video were to really be played on television or on the radio, the swearing would be muted and it would be listened to a large, wider audience. Our video is however going to feature teenagers, therefore this will appear greater to our audience and they will be able to relate to what they watch.

Email to record label - Regal Recordings & Capitol Records

To use Lily's song, we need to ask permission from her record labels to cover Copyright. Lily's music belongs to EMI Records.



To whom it may concern,

My name is Lucy Singh and I am an A Level Media Student at Sussex Downs College, Lewes, East Sussex.I am currently beginning my coursework for my A2.We are being asked to create a music video. However, because of Copyright Law, we can not use a song that already has a released video. Therefore, I am writing to you today to ask for permission to use Lily Allen - Everyones At It.
There are four members of my team, all of us are dedicated to making this a good as it can be on a low budget and small unit.
It would be very much appreciated if you could let me know as soon as possible if it is acceptable to use Lily's song. My contact details are listed below.

Many Thanks,
Lucy Singh.

Mobile: 07879818938
Address: 53 Hill Top Way, Newhaven, East Sussex, BN9 9TE