The first video that I have looked at for inspiration for our video is LDN, which is another hit song from Lily. This video does not start immediately with the song. There is 0.42 seconds of dialogue at the beginning where Lily is in a record shop. The set is small and filled with different records. There are two men behind the desk like counter and Lily appears to be the only female. She may have done this because then the attention is specifically on her, she is also the only character with dialogue.
As the music begins, the camera cuts to a long, wide shot of a record shop, named 'Grade.' The lighting is dark and the building looks deprived. There is sight of a concrete pavement running along the shop so the audience gets the idea of a city road. There is clutter and rubbish put outside the shop window, such as cardboard boxes and black bags. This also gives instantly a gritty image. In front of the shop, three male teenagers run across the screen from the right, followed by a policeman, instigating the high crime rate, which generally occurs in large cities. The next thing that I noticed was some special effects, a thin wave of white travels from the right of the shot to the left. As it passes everything is touches turns into bright colour and the shop no longer has rubbish outside, but a bike. From the dark shot to the bright, the audience gathers that the darker is the real and the bright is what Lily sees it as. To achieve this, the Iris is closed slightly to let in less light into the shot, whereas it is opened wider to make colourful shot a great deal brighter. Almost fairy-tale like.
As the music begins, the camera cuts to a long, wide shot of a record shop, named 'Grade.' The lighting is dark and the building looks deprived. There is sight of a concrete pavement running along the shop so the audience gets the idea of a city road. There is clutter and rubbish put outside the shop window, such as cardboard boxes and black bags. This also gives instantly a gritty image. In front of the shop, three male teenagers run across the screen from the right, followed by a policeman, instigating the high crime rate, which generally occurs in large cities. The next thing that I noticed was some special effects, a thin wave of white travels from the right of the shot to the left. As it passes everything is touches turns into bright colour and the shop no longer has rubbish outside, but a bike. From the dark shot to the bright, the audience gathers that the darker is the real and the bright is what Lily sees it as. To achieve this, the Iris is closed slightly to let in less light into the shot, whereas it is opened wider to make colourful shot a great deal brighter. Almost fairy-tale like.
The next shot is a wide shot of Lily, dressed in a bright red, long dress. She is wearing large gold, chunky hoop earliner and gold glitter on her eyes. Apart from the peachy lip gloss, the rest of her make up is minimal and her hair is tied back. ‘Riding in the city on my bike all day,' this is the first line of lyrics from the song. Instantly there is a connection to the urban (real) shot, linking to city, and the bike which is outside the shop.
It then cuts to a close up of Lily. From here there is a sequence of close ups to wide shots of Lily walking down the street, this movement is called a Follow shot, which is done by using a Dollying technique. When it cuts to the wide shot, the white wave special effect is following Lily, creating everything bright and colourful into dark and gritty, changing a happy couple into a man pulling a women’s hair on the steps outside of a house. This shot is low angle shot. Instead of the blue house in the happy couple shot, there is a wire fence behind the women, again insinuating a city surrounding.
After continuing with more close ups, there is a low shot of the back of Lily's feet. She is wearing trainers, indicating she is using a signature look to appeal to her audience, for example a summers dress with white trainers, perhaps she is trying to set a trend?
Following this shot, it cuts to a close up of Lily's back as she is walking along a bridge. As she continues down the bridge, the shots switch from mid close ups of her face and feet.
Following this shot, it cuts to a close up of Lily's back as she is walking along a bridge. As she continues down the bridge, the shots switch from mid close ups of her face and feet.
The follows a camera movement called 'Tilt,' showing an elderly lady walking away from the camera. The shot could possibly be a long shot because we can see down the pathway. As the audience hears the lyrics, we discover that they are creating a story for the video. This is defiantly an idea that we are going to use for our video. Each line of lyrics will be linked to what is being shown on the screen.
Some important props used in this video such as rusty heroine needles and used cigarettes on the floor are some features we also may use in our video.
Lily Allen - Smile
http://www.youtube.com/watch?v=0WxDrVUrSvI
From the start of the video, Lily is wearing a similar costume to her LDN video. One signature item is her gold hoop earrings. Unlike LDN, there is use of many different shot types in just the first 0.24 seconds of the song. Shots such as a mid zoom, wide panning and low angle. The location is meant to look like Lily's bedroom; it is bright orange which is also a signature element of Lily's appeal. We will be using the 'bright' and the 'bedroom' idea for our video.
As the lyrics begin an Arc movement is shot, moving to the left of the screen and zooms in on Lily until it cuts to a mid shot.
http://www.youtube.com/watch?v=0WxDrVUrSvI
From the start of the video, Lily is wearing a similar costume to her LDN video. One signature item is her gold hoop earrings. Unlike LDN, there is use of many different shot types in just the first 0.24 seconds of the song. Shots such as a mid zoom, wide panning and low angle. The location is meant to look like Lily's bedroom; it is bright orange which is also a signature element of Lily's appeal. We will be using the 'bright' and the 'bedroom' idea for our video.
As the lyrics begin an Arc movement is shot, moving to the left of the screen and zooms in on Lily until it cuts to a mid shot.
It then cuts to a wide shot with Lily in the middle. She is leaning against a building that separates into three parts, thus creating the Rule of Thirds, with her centre; the attention is on her.
One of the following scenes is held in a run down cafe, still suggesting the urban, city environment. This is a two-shot, of Lily and a male actor. There is a 'diner' like table between them is filmed in an eye level angle.
The next shot is an Over the shoulder shot which is indicating conversation between Lily and the man. As the man is talking, it cuts to medium close ups of Lily singing the lyrics.
The next shot is an Over the shoulder shot which is indicating conversation between Lily and the man. As the man is talking, it cuts to medium close ups of Lily singing the lyrics.
It then cuts into another scene not involving Lily. This is also different because it is filmed in a different camera type, suggesting a hand held home video camera. It is fairly darker than the Lily scenes and the colours are not so vivid.
The video is made up of snappy cuts, purposely looking like it is skipping sections of time, but only seconds. An example of this is when there is an extreme close up of Lily opening a packet of Laxative tablets.
The next scene is again not featuring Lily and is also filmed using a hand held camera. In this scene there are Point of View shots and high angle shots. It then cuts back to Lily's bedroom where is sped up slightly showing the man explain something to Lily and she comforts him. In our video we will not be having a male protagonist. The video will be completely focused on our actress. In the following Club scene, there is also use of Tilt.
The end of the video consists of a tracked shot, also used in LDN where the camera is moving backwards as Lily walks down the street towards it. As previously mentioned, we will be using this idea in our video because it is commonly known in Lily's videos therefore connecting with her immediate audience.
The next scene is again not featuring Lily and is also filmed using a hand held camera. In this scene there are Point of View shots and high angle shots. It then cuts back to Lily's bedroom where is sped up slightly showing the man explain something to Lily and she comforts him. In our video we will not be having a male protagonist. The video will be completely focused on our actress. In the following Club scene, there is also use of Tilt.
The end of the video consists of a tracked shot, also used in LDN where the camera is moving backwards as Lily walks down the street towards it. As previously mentioned, we will be using this idea in our video because it is commonly known in Lily's videos therefore connecting with her immediate audience.
No comments:
Post a Comment